Impelsys Launches iPublishCentral, Redefining Online Publishing

- October 15, 2008

Enabling Publishers to Market, Distribute and Deliver Content Online and Create New Revenue Streams, Impelsys' Self-Service Solution Quickly Puts Print Content Online

NEW YORK, NY - Oct. 15, 2008 - Impelsys (www.impelsys.com), a global leader in electronic content delivery solutions, today announced the launch of iPublishCentral (www.ipublishcentral.com), a self-service electronic content delivery platform for publishers that want an easy to use, full featured and cost-effective solution for selling their print content online.

With iPublishCentral, publishers of any size can make their content available for sale online and promote their brands and titles across the web through viral marketing. Publishers have the option to start on iPublishCentral at no cost for the basic features and functionalities, drastically reducing the cost and risk for publishers to initiate online strategies.

"Publishers can now digitize and monetize their printed books without the burden of a lengthy development cycle or the hefty costs of traditional online publishing and infrastructure," said Sameer Shariff, CEO of Impelsys. "iPublishCentral heralds a new era of publishing by empowering publishers to take full advantage of their content to build new online products and revenue streams with extremely fast time-to-market."

Beta-tested with several high-profile publishers, iPublishCentral delivers an end-to-end workflow solution that allows publishers to convert and monetize their print titles by tapping into three integrated modules for marketing, distribution and delivery: iPublishWidget, iPublishWarehouse and iPublishPortal.

iPublishCentral's market functionality, iPublishWidget, enhances marketing reach by offering readers widgets to promote titles across social networks and blogs. iPublishWidget increases the discoverability of the publishers' content by search engines, and its reports provide insights into reader behavior and preferences. iPublishCentral's ViewInside serves up publisher-controlled content sampling that enhance the likelihood of a reader's decision to purchase.

iPublishCentral facilitates content distribution through its distribute module, iPublishWarehouse, which allows publishers to sort, search, retrieve and distribute electronic versions of titles from a digital warehouse.

iPublishCentral's deliver module, iPublishPortal, allows publishers to quickly develop branded, customizable portals complete with the latest Web 2.0 functionality. An online content generation system allows publishers to leverage content into marketable, online content products and bundles. Other publisher-focused features include individual and institutional subscriptions, integrated usage reports and advanced systems for managing content, users and subscriptions.

"Working with publishers for more than seven years, we understand the challenges publishers face in going online. Our goal was to bring to all publishers, big and small, a solution that can radically transform the process of marketing, distributing and delivering their content and we have achieved it. In short, with iPublishCentral, publishing has evolved," Shariff said.

For more information on iPublishCentral, please visit www.ipublishcentral.com

About Impelsys Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform and VirtualPages help publishers deliver content online quickly and cost effectively. Impelsys' passion for client success has helped it build long term partnerships with its customers becoming critical in the client's electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.