iPublishCentral are now on FaceBook and MySpace!

iPublishCentral now supports posting to FaceBook and MySpace profile.

A Widget post on FaceBook

You can now use these additional features to post titles on your profile and share it with your friends. You start the word and encourage others to spread it. You have now got two new ways to do just that!

FaceBook and MySpace options in the Widget

Check for the FaceBook and MySpace icons under the share option (the “+” button) in your Widget and ViewInside. In case you do not find it, just login to iPublishCentral and enable them for your titles.

Mumbai under attack

--->Source: The Big Picture - Boston Globe
--->http://www.boston.com/bigpicture/2008/11/mumbai_under_attack.html

Helping publishers tighten their belts

The current economic downturn poses tough challenges for the publishing industry. Many reactions have started coming in: staff cuts, slashed budgets, web-only deliveries (see Christian Science Monitor and PC Mag) and a host of fixes that will hopefully provide answers for publishers to tide over the bad times. All this has led to a huge amount of concern on what will work and how one can sustain and innovate in the current environment.

iPublishCentral answers some of these challenges by focusing totally on the need for a low-cost and low-risk solution that reduces the cost for publishers to market their content. Here are the top reasons why iPublishCentral should be looked at by publishers and marketing managers when planning their marketing strategies for the current environment.

1. Our Software as a Service (SaaS) model ensures that capital expenditure plans are converted to revenue expenditure - taking away the need for up-front investments in installations, operations, support, maintenance and training. A Level 4 SaaS architecture and scalable infrastructure takes care of operational needs like software upgrades, server space and bandwidth usage.


2. iPublishCentral offers an entirely self-service workflow for creating Book Widgets and page previews (as ViewInside) to market titles online. Our fully automated content workflow and ready-to-go functionality offer zero-conversion costs and quicker time to market.


3. Our pricing model starts at free, through an advertisement/affiliate driven Basic model. In our Pro model, publishers only pay for what they use, on a per-title per-month pricing model.


4. Publishers can switch between the free and paid model as and when they choose for individual titles. This ensures absolute control on the spend with no pre-commitments on the number of titles that a publisher needs to put on iPublishCentral.


5. As there are no hidden costs, publishers need to only commit for a specific, all inclusive and defined monthly charge that is declared up-front. Publisher can also pull-out titles anytime they want without worrying about complex lock-in periods and contracts.

November 20th, 2008 by Ulhas Anand
http://blog.ipublishcentral.com/2008/11/20/top-5-reasons/

Impelsys Launches iPublishCentral, Redefining Online Publishing

- October 15, 2008

Enabling Publishers to Market, Distribute and Deliver Content Online and Create New Revenue Streams, Impelsys' Self-Service Solution Quickly Puts Print Content Online

NEW YORK, NY - Oct. 15, 2008 - Impelsys (www.impelsys.com), a global leader in electronic content delivery solutions, today announced the launch of iPublishCentral (www.ipublishcentral.com), a self-service electronic content delivery platform for publishers that want an easy to use, full featured and cost-effective solution for selling their print content online.

With iPublishCentral, publishers of any size can make their content available for sale online and promote their brands and titles across the web through viral marketing. Publishers have the option to start on iPublishCentral at no cost for the basic features and functionalities, drastically reducing the cost and risk for publishers to initiate online strategies.

"Publishers can now digitize and monetize their printed books without the burden of a lengthy development cycle or the hefty costs of traditional online publishing and infrastructure," said Sameer Shariff, CEO of Impelsys. "iPublishCentral heralds a new era of publishing by empowering publishers to take full advantage of their content to build new online products and revenue streams with extremely fast time-to-market."

Beta-tested with several high-profile publishers, iPublishCentral delivers an end-to-end workflow solution that allows publishers to convert and monetize their print titles by tapping into three integrated modules for marketing, distribution and delivery: iPublishWidget, iPublishWarehouse and iPublishPortal.

iPublishCentral's market functionality, iPublishWidget, enhances marketing reach by offering readers widgets to promote titles across social networks and blogs. iPublishWidget increases the discoverability of the publishers' content by search engines, and its reports provide insights into reader behavior and preferences. iPublishCentral's ViewInside serves up publisher-controlled content sampling that enhance the likelihood of a reader's decision to purchase.

iPublishCentral facilitates content distribution through its distribute module, iPublishWarehouse, which allows publishers to sort, search, retrieve and distribute electronic versions of titles from a digital warehouse.

iPublishCentral's deliver module, iPublishPortal, allows publishers to quickly develop branded, customizable portals complete with the latest Web 2.0 functionality. An online content generation system allows publishers to leverage content into marketable, online content products and bundles. Other publisher-focused features include individual and institutional subscriptions, integrated usage reports and advanced systems for managing content, users and subscriptions.

"Working with publishers for more than seven years, we understand the challenges publishers face in going online. Our goal was to bring to all publishers, big and small, a solution that can radically transform the process of marketing, distributing and delivering their content and we have achieved it. In short, with iPublishCentral, publishing has evolved," Shariff said.

For more information on iPublishCentral, please visit www.ipublishcentral.com

About Impelsys Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform and VirtualPages help publishers deliver content online quickly and cost effectively. Impelsys' passion for client success has helped it build long term partnerships with its customers becoming critical in the client's electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.